Criativos Online: Branding

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Exposições: Sagmeister leva nova marca da EDP a Paris

A nova marca da EDP está em destaque na exposição que o designer Stefan Sagmeister inaugurou ontem, em Paris, no Museu das Artes Decorativas, no Louvre.

Sagmeister, que criou a nova marca do grupo português, disse ao Briefing que decidiu mostrar o exemplo da EDP na exposição pois está " orgulhoso" com o resultado do seu trabalho. O designer, que já tinha trabalhado em Portugal com a Casa da Música, destacou o espirito de inovação existente na EDP e referiu que "adorou" trabalhar com a empresa portuguesa.

A nova identidade da EDP foi construída com quatro formas fundamentais: círculo, meio círculo, quadrado e triângulo. A partir deste trabalho Sagmeister criou 85 logotipos e um tipo de letra único na assinatura, o EDP preon.

Jorge Cruz Morais, administrador da eléctrica portuguesa com o pelouro comercial e de marketing, afirmou ao Briefing que a escolha da nova marca da EDP para estar na exposição de Paris "é gratificante e mais uma prova do reconhecimento do trabalho feito com a empresa".

A exposição, que está patente ao público até ao dia 19 de Fevereiro de 2012, reúne trabalhos de Sagmeister feitos para empresas como a EDP e a Levi's, capas de álbuns, catálogos para exposições, brochuras, branding de museus e convites para shows de moda e casamentos.

Nascido na Áustria em 1962, Stefan Sagmeister vive há 20 anos em Nova Iorque. Na exposição, intitulada "Another show about promotion and advertising material", o criativo é definido como um "provocador da sociedade de consumo".

Fonte: Briefing

Branding: sonae rebranding 2010

A Sonae acaba de apresentar a sua nova imagem, baseada no conceito e assinatura “improving life”. Um trabalho desenvolvido pela Ivity.

in PtFolio

Branding: Apresentada imagem da candidatura ibérica ao Mundial

Foi ontem apresentada a imagem criada pela Euro RSCG Design & Arquitectura para a candidatura ibérica ao Mundial de Futebol de 1018 ou 2022. Eugénio Chorão, CEO da agência, explicou ao M&P que na base do conceito estiveram sentimentos e ideais que unem os dois países e os dois povos: “A mesma paixão pelo futebol e o mesmo desejo de o receber em festa”, refere. A imagem resulta da “união entre as duas bandeiras, expressas em traços fluídos e fortemente plásticos. É um símbolo comum, uma bola, em redor da qual estamos todos unidos”, explica.A Euro RSCG Design & Arquitectura foi a agência escolhida em concurso pela Federação Portuguesa de Futebol e pela Real Federación Española de Fútbol para desenvolver a identidade da candidatura ibérica. Recorde-se que, segundo o M&P avançou em Junho, tinham sido convidadas a participar no concurso três agências portuguesas e três espanholas. Do lado português concorreram a Brandia Central, a Euro RSCG Design & Arquitectura e a Santa Fé.

in Meios e Publicidade

Branding: RMAC cria identidade da empresa da Sonae Indústria Make It Better

A RMAC criou a identidade para a mais recente linha de mobiliário em kit da Movelpartes, a Make It Better, da Sonae Indústria, que nasce com base na linha Make It. “Conservando a lógica do faça você mesmo, a Movelpartes desenvolveu em parceria com a Carbonozero um projecto de produção e distribuição que levou esta linha de design inovador ao encontro de uma das principais tendências da actualidade, a sustentabilidade ambiental”, explica a agência em comunicado.A RMAC assina o packaging, o desdobrável e uma reportagem fotográfica para as guias de montagem compilada num flipbook promocional.

in Meios e Publicidade

Branding: Ele há coisas do além....
Universal McCann muda imagem

A Universal McCann tem uma nova identidade gráfica e um novo claim: “Curious minds for surprising results”. O processo de mudança de identidade gráfica da UM foi iniciado com a entrada do novo CEO mundial, Matt Seiler, em Agosto do ano transacto. O rebranding é global, estendendo-se a todas as agências do grupo.

in Meios e Publicidade

Branding: My Little Logo - antes e depois My Little Pony, Before and After

in Brand New

Branding: The Evolution of Apple Ads

Apple first started advertising their products in the late 1970s.

The 80s showed a wide variety of ads, some of which served to convince consumers that they should purchase a computer, and specifically an Apple.

These ads were text-heavy and light on images, as were many
computer and technology ads from that era.

Apple ads really came into their heyday during the 1990s, with the “Think Different” campaign, which became very popular as they featured a number of famous people.

Here’s a stunning compilation of some of Apple’s most notable advertisements from the 70s until the present day, including a few videos ads.

Toda a evolução em Designer Depot >>

Concursos: Rebrand Awards

Enter the 2010 REBRAND 100® Global Awards by September 23, 2009. Deadline for late entry with late fee is October 7.
Inner Circle member discount applies if you join by September 22.

• This Is No Ordinary Awards Competition Or A "Pretty Design" Contest
• A Little Hard Work Is Required For Priceless Benefits For Winners

We invite you to enter and compete in the highest, juried, recognition for brand repositioning. Participants must include before and after examples of their work with a summary write-up on the industry setting, challenge, strategy and results achieved. Eligibility includes work done anywhere in the world launched between January 2007 and September 2009.

Mais info aqui >>

Branding: 11th September Memorial Museum

Originally, in 2006, it was called the World Trade Center Memorial Foundation, then in 2007 it evolved into the lengthier National September 11 Memorial & Museum at the World Trade Center. Now, eight years after the events of 2001, the name has changed to the simpler and more colloquial 9/11 Memorial. And the museum will be known as the 9/11 Memorial Museum, while National September 11 Memorial & Museum at the World Trade Center remains as the legal name of the non-profit organization. Coinciding with the opening of the 9/11 Memorial Preview Site — a space devoted to showcasing the plans and progress of the memorial and museum, as well as serving to collect stories and artifacts for future preservation — comes the release of a new identity in the long road of this venture in preparation for its opening in 2011. The identity has been designed by Landor in New York.

9/11 Memorial

In an effort to make the memorial distinctive and accessible to the general public, the name was shortened to "9/11 Memorial." With the name change came the need to create a new visual identity that reinforced the spirit of rebuilding. The new visual icon is built upon two pillars of strength and solidarity. The simplistic use of the date, 9/11, with the '11' standing alone in a subdued blue against the black '9' and 'Memoria', the icon allows the gravity and authenticity of the events that occurred on 9/11 to speak for themselves.
— Landor Press Release

9/11 Memorial

Concept applications of the identity.

9/11 Memorial

Images from the 9/11 Memorial Preview Site.

in Brand New

Branding: Como se diz "Olá" em várias línguas

. É assim que a empresa holandesa , a detentora da Olá no caso de Portugal e a maior empresa no mercado dos gelados no mundo, se refere ao símbolo que entrou em vigor em 1999, passando a identificar as diversas marcas de gelados que a empresa possui, em especial na Europa e em todos os países das Américas. É muito engraçado ver como os nomes podem diferir tanto de país para país... (Good Humor? Tío Rico? LOL) Apesar de alguma diferença nas cores, todos os símbolos têm uma estrutura semelhante à excepção da Kwality Wall’s na Índia: é o único país onde os 2 corações não estão ligados, alegadamente por razões culturais, pois um símbolo pedófilo conhecido como Girl Lover tem traços muito parecidos.

in LifeFromInside

Branding: New Audi's Typographic Style

As part of its week-long centennial celebration that included news about the upcoming release of the S5 Quattro — which might mean something to autophiles, but not much to me — Audi unveiled an updated logo that gave a new shine to the four interlocked rings, from a matte finish to a more chromalicious one, and it switched out the quirky wordmark for a new bespoke corporate typeface.

Audi

While I would have personally kept the old render of the rings, which look more sophisticated and subtle, I am probably one of the lonely souls to say good riddance to the old wordmark, which I have never liked. Neither letter works well with the other and there is no saving grace for that "d" unless someone were to tell me that it stands for a 6 or 9 and either of those numbers represent the number of pistons, or whatever other engine taxonomic detail, that made the first Audi run. But I doubt it. In exchange, the new Audi wordmark is set in the extended bold weight of Audi Type, a Roman and Extended type family commissioned by MetaDesign from Paul van der Laan and Pieter van Rosmalen. Along with being part of the new logo, Audi Type replaces Audi Sans, a modified version of Univers Extended.

Audi

Corporate typeface comparison, Audi Sans (above) and Audi Type. Image source.

The new type family can be seen in full action in the 2008 Annual Report, available as a PDF. The result is a strikingly modern and contemporary look that blends quite well with the Audi cars, slick and sophisticated. For a few more images and background, please visit FontFeed.

Audi

in Brand New

Branding: Evolution or Revolution?

pepsi-vs-coke-275x450 Evolution Or Revolution: What Branding Strategy Pays Off? The Cola Wars Of Pepsi Vs Coke

"Coca Cola and Pepsi Cola have been archenemies for over a hundred years. But although their main product is very similar in both taste and color, their branding strategies couldn’t be any further apart..."

in BrandInfection

Branding: Os segredos das marcas

"Graphic designers (UnderConsideration LLC), authors, and Internet instigators Armin Vit and Bryony Gomez-Palacio recently closed their influential design blog Speak Up and left New York to set up shop in Austin, Texas. Besides the fact that their mortgage now nets them double the square-footage, not much has changed for the husband-and-wife team: They still run several blogs, including the popular branding blog Brand New, work for clients, and write books, including their newest, Graphic Design Referenced, published by Rockport. The highly-visual guide highlights the industry's technical terms, historical moments, and influential practitioners with over 2,000 projects, so we asked Vit and Gomez-Palacio to dig out the 12 juiciest stories about our favorite brands for some salacious summer design reading. Enjoy! "

Todo o artigo em: FastCompany

Branding: Firefox - evolução subtil

in recent weeks mozilla unveiled a new logo for the latest version of firefox. the well-known identity was revamped by anthony piraino directed by the original logo designer and mozilla team.

the new version of the logo includes finer detail and depth shading on the fox, flames that wrap around the globe horizontally and a glossier globe that has more abstract land formations. full details of the update can be found on
the firefox blog.

the original firefox logo was designed by jon hicks in 2004, based on a concept from daniel burka that was partially inspired by artwork found in his childhood bible.

fonte: DesignBoom

Branding: 1600 Business Cards Giveaway #2 - Winners Announcement

Last week we announced our second business card giveaway sponsored by Printprintprint.biz, the 1600 Business Cards Giveaway #2. As we said we would do a mini contest, selecting the best card designs from the comments and after one week we have the winners.

Winner - Borabora - 1000 cards

Winner of the Abduzeedo Business Card Giveaway

fonte: Abduzeedo

Livros: 30 Must-Have Logo Books

Every once in a while, talent and technique aren’t enough to help you finish your logo project. You need inspiration, motivation, opinion, or probably someone to compare notes with. For such occasions, you may find a logo book an interesting reference. This post outlines some of the bestselling and upcoming logo books in the market — created and/or inspired by people who know more than a thing or two about logo design. Some of the logo books are quite a sight themselves. Check the list out and start gathering books for your logo library!

1. Los Logo series