Mkt Viral:
Trading friends for burgers

Burger King US has released a new Facebook application that gives users a free Whopper when they delete 10 friends from their profile page.

Facebook users can visit the Whopper Sacrifice website to install the application, and select 10 friends they wish to remove from their friend list for a free Whopper voucher.

This is a work by Crispin Porter + Boguski. What a shame it only works within the US. I liked the Whopper Virgins campaign better. But this has a great viral appeal to it.

fonte: Will It Brand?

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