Packaging: Paul Smith for Evian
Following its annual trend in partnerships with Fashion Designers through 2010, Evian has linked up with one of the most creative designers, known for his sense of fun and optimistic attitude – Paul Smith.
The annual Evian designer bottle tradition began in 2008 with a limited edition bottle designed by Christian Lacroix, followed in 2009 with Jean Paul Gaultier.
The new exclusive Evian bottle is designed with a festive theme in vibrant colors - with a nod to the famous Paul Smith stripes - which elegantly underlines the purity of the natural spring water from the French Alps. Miles away from the traditional holiday themes, Evian offers an experience of youth in a multi-colored bottle with five different caps to collect.
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