Branding: Evolution or Revolution?

pepsi-vs-coke-275x450 Evolution Or Revolution: What Branding Strategy Pays Off? The Cola Wars Of Pepsi Vs Coke
"Coca Cola and Pepsi Cola have been archenemies for over a hundred years. But although their main product is very similar in both taste and color, their branding strategies couldn’t be any further apart..."

in BrandInfection

Publicada por S.F em 5.8.09

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