
mais info: www.icreate.pt ou www.web-designet.pt
Pedro Janela, administrador da By, e Sérgio Henrique Santos, director de planeamento estratégico da Lowe, são os dois intervenientes da conferência que o M&P organiza amanhã, na FIL, no Parque das Nações, integrada na feira Pro-Digital. O encontro, moderado por Rui Oliveira Marques, será dedicado às Novas Tendências da Publicidade e aos desafios que estão a colocar aos profissionais da comunicação. O encontro está marcado para as 12h. A entrada é gratuita mediante a apresentação da edição de 22 de Fevereiro ou de amanhã do jornal Meios & Publicidade. Os portadores de bilhete para a Pro-Digital, feira que decorre entre amanhã e domingo na FIL, também têm acesso livre ao encontro.
fonte: Meios e Publicidade
A DentalMed, marca de clínicas de medicina dentária, lançou um concurso de Design, destinado a estudantes da área de design das escolas do Grande Porto. O concurso Design Mascote DentalMed tem como objectivo a criação da mascote da marca, que passará a ser utilizada em toda a comunicação com o público infanto-juvenil. “Com o lançamento deste concurso, a DentalMed pretende dar o seu contributo para a divulgação de novos talentos do Design em Portugal, através da promoção e viabilização de concepção e produção de design”, explica a empresa em comunicado.Os estudantes dos ensinos superior ou politécnico das áreas de design que pretendam participar neste concurso, deverão formalizar as suas candidaturas até ao dia 31 de Março, seguindo o regulamento disponível no site da DentalMed (www.dentalmed.pt) e da Associação Nacional de Designers, entidade que apoia a realização da iniciativa.
fonte: Meios e Publicidade
Follow Cybèle as she develops a sketch for a spring 2008 accessories collection into a completed fashion illustration.
When working on a fashion assignment, it’s important to dress the characters not in what is being worn at the time you create it, but what will be worn when the illustration is published and afterwards. So it’s essential for fashion illustrators to keep up to date with the current and upcoming fashion collections and street trends.
For this tutorial, New York based illustrator Cybèle scoured the spring 2008 collections online. Her interpretation of the upcoming spring fashions is that they are heavily influenced by surrealism and the lines of the 1930s – especially the shoes, which were made to resemble a range of objects from wings to teacups to fish. Taking particular inspiration from one pair of shoes from Balenciaga with heels like a birdcage, Cybèle did some additional research into surrealist art and photography to get a further sense of the time period. Once you’ve done your own particular research, keep a folder of files to look at while working on the drawing. Then create some very rough scribbles of your composition, and begin your sketch, either on paper or directly in Illustrator using a Wacom tablet.
Click here to download the tutorial for free
Mais tutoriais em: www.computerarts.co.uk/tutorials
Every product we design at Salomon Snowboards follows our "Design for a Better Ride" philosophy, fine-tuned to perfection to exceed the highest demands of every individual rider.
Accordingly, the graphical approach needs to meet the same lofty standards in order for every board in our range to look as good as our technical know-how will have them ride.
The diversity of riding styles and riding levels leads us to offer a wide variety of snowboards and our graphics must also embrace the great diversity of riders sharing our passion for snowboarding.
We’re always on the lookout for a wide variety of inspirations and styles and this is why the Artwork Contest is an important piece of our graphic development puzzle.
We want you to share with us as many ideas as you have inspiration for so there are no limits in submissions. We’re looking forward to being impressed, shocked, blown away and amazed by your stuff so don’t wait – submit now!
Download the snowboard design template and get working!
Fonte: AD Goodness
Agência : Clemenger BBDO, Melbourne, Australia
Director Criativo Executivo : James McGrath
Directores Criativos: Emma Hill, Cameron Hoelter
Directores de Arte: Gus Johnston, Russel Fox
Copywriters: Paul Reardon, Ant White
Fonte: I believe in Advertising
A few years ago, Saatchi & Saatchi looked closely at the question: What makes some brands inspirational, while others struggle?
And we came up with the answer: Lovemarks:
the future beyond brands
Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect - but there the similarities end.
Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you just can’t live without. Ever.
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks are a relationship, not a mere transaction. You don’t just buy Lovemarks, you embrace them passionately. That’s why you never want to let go.
Put simply, Lovemarks inspire Loyalty Beyond Reason
At the core of every Lovemark is Respect. No Respect? It’s not a Lovemark. It’s as simple as that. Check out the Love/Respect Axis and see just where your favourite brand is sitting.
A Lovemark’s high Love is infused with these three intangible, yet very real, ingredients: Mystery, Sensuality and Intimacy.
Mystery draws together stories, metaphors, dreams and symbols. It is where past, present and future become one.
Mystery adds to the complexity of relationships and experiences because people are drawn to what they don’t know. After all, if we knew everything, there would be nothing left to learn or to wonder at.
Sensuality keeps the five senses on constant alert for new textures, intriguing scents and tastes, wonderful music. Sight, hearing, smell, touch, taste.
Our senses work together to alert us, lift us, transport us. When they are stimulated at the same time, the results are unforgettable. It is through the five senses we experience the world and create our memories.
Intimacy means empathy, commitment and passion. The close connections that win intense loyalty as well as the small perfect gesture. These are often remembered long after functions and benefits have faded away.
Without Intimacy people cannot feel they own a brand, and without that conviction a brand can never become a Lovemark.
Ljubljana (Slovenia) - Biennial of Industrial Design (BIO) is a comparative international exhibition of industrial design, visual communications and design concepts. Through its work it brings the activities of industry and the profession closer to the general public and helps forge links between various sectors.
On 2 October 2008, the 21st Biennial of Industrial Design will open at the Architecture Museum of Ljubljana.
The works presented at BIO will be carefully selected and critically evaluated. BIO Secretariat has issued an invitation to participate in the exhibition, and the Selection Committee will select the works to be exhibited. Designers, commissioners, producers, mentors and students are welcome to apply their most recent works.
BIO 21 call for entries: 18 February – 11 April 2008
For more information, read the complete article >>